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  • Conducting Mixed-Methods Research

    From Classical Social Sciences to the Age of Big Data and Analytics

    Viswanath Venkatesh, Susan Brown, Yulia Sullivan

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    Scholars in the social sciences are increasingly expected to incorporate both quantitative and qualitative techniques and methods into their research. The growth of “mixed-methods” research is evident in social science disciplines ranging from psychology and management to marketing and information systems. This book is designed to provide principles, strategies, and guidance specifically for researchers in these disciplines so that they can use mixed-methods research more effectively.

    In thirteen chapters, Conducting Mixed-Methods Research takes readers through the research process, from defining research questions to writing articles using a mixed-methods approach. For those who are well trained in either qualitative or quantitative methods, the book shows them how to think about the purposes of mixed-methods research, design mixed-methods studies, and develop meta-inferences by integrating findings from both methods. Throughout, the discussion is grounded in examples taken from published research, carefully chosen to highlight best practices, thus opening a window into a broad body of mixed-methods research applications.

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    How to cite this book
    Venkatesh, V et al. 2024. Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics. Blacksburg: Virginia Tech Publishing. DOI: https://doi.org/10.21061/conducting-mixed-methods-research
    Venkatesh, V., Brown, S. and Sullivan, Y., 2024. Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics. Blacksburg: Virginia Tech Publishing. DOI: https://doi.org/10.21061/conducting-mixed-methods-research
    Venkatesh, V, et al.. Conducting Mixed-methods Research: From Classical Social Sciences to the Age of Big Data and Analytics. Virginia Tech Publishing, 2024. DOI: https://doi.org/10.21061/conducting-mixed-methods-research
    Venkatesh, V., Brown, S., & Sullivan, Y. (2024). Conducting Mixed-Methods Research: From Classical Social Sciences to the Age of Big Data and Analytics. Blacksburg: Virginia Tech Publishing. DOI: https://doi.org/10.21061/conducting-mixed-methods-research
    Venkatesh, Viswanath, Susan Brown, and Yulia Sullivan. 2024. Conducting Mixed-methods Research: From Classical Social Sciences to the Age of Big Data and Analytics. Blacksburg: Virginia Tech Publishing. DOI: https://doi.org/10.21061/conducting-mixed-methods-research




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    This book is distributed under the terms of the Creative Commons Attribution + Noncommercial 4.0 license. Copyright is retained by the author(s)

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    This book has been peer reviewed. See our Peer Review Policies for more information.

    Additional Information

    Published on June 25, 2024

    Language

    English

    Pages:

    276

    ISBN
    Paperback 978-1-962841-99-3
    PDF 978-1-957213-68-2

    DOI
    https://doi.org/10.21061/conducting-mixed-methods-research



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